PHD Media Worldwide

The Challenge

PHD are a global communications planning and media buying agency network, with over 4,000 employees in 84 countries.

Felinesoft were approached by PHD who were looking to convey a consistent message across their digital portfolio that would highlight their expertise in communications and media globally.

Our Solution

Felinesoft were tasked with the delivery of a content management system based on Kentico. The key deliverable was to rollout 84 sites, utilising Kentico’s templating functionality to develop a standardised deployment kit, to ensure the deployment effort and the administration overhead of building so many sites was kept to a minimum.

PHD wanted to demonstrate examples of how they managed their own social media activity to their client base. To achieve this, Felinesoft created an aggregator to collate all of PHD’s social media accounts into one uniform giant feed, displaying PHD’s own Twitter, Instagram, Vimeo and Linkedin activities. Various filters were built into the system, including geographical location, enabling people to drill down into the activities specific to each region.

The Results

Felinesoft delivered a low cost rollout whilst ensuring a smooth and seamless deployment across PHD globally, helping them to achieve brand unification across their digital portfolio.