What’s next for fundraising?
We are delighted to be exhibiting and speaking at Future Fundraising 2020.
Future Fundraising 2020 recognises that the established methods of fundraising and engaging with donors is so last century. In a world where potential new donors and supporters are given endless online distractions and multiple options of how to instantly spend their money, charities are having to re-examine and redesign their donor supporter engagement strategies from the ground up.
Is this the end of text-and-forget fundraising?
Moving away from the much-used monthly direct debit and text-and-forget methods of giving, many of today’s supporters want a more worthwhile level of interaction with their cause of choice. Whether that relationship lasts ten minutes or ten years, effective new user-friendly strategies must be developed to move a ‘brief fling’ with a charity into a loyal, long term relationship.
But how will charities engage and motivate the swipe-left generation?
Although ever-improving technology allows donations to be processed swiftly and easily, a more holistic approach is required to understand the motivations and interests of your supporters. In addition, charities will need to build on their established methods of interacting with supporters - to preserve and refresh the human element of person to person interaction that has always been an intrinsic part of successful fundraising, an essential that can’t be replaced by technology.
This new event will look at bold new donor engagement and stewardship strategies, via case studies from some of the most forward-thinking and up and coming UK and international charities.
1.Think like your supporters
2. Get Attention
3. Stay relevant
4. Engage new generations and communities
5. Motivate and empower
If you would like more information about this event or about ourselves please email email@example.com.
Monday 23rd March
Leonardo Royal Tower Bridge Hotel, 45 Prescot Street, London, E1 8GP