Felinesoft and the British Medical Association Webinar

Working backwards from the benefits – understanding what the organisation wants to achieve and planning your projects in support of it.

22nd June 2021, 9:30 - 11:00am - Free to attend

Interview with Aaron Woods, Programme Director for Technology and Business Transformation at the British Medical Association

Aaron is a technology and organisational change professional with around 25 years’ experience working across the charity, membership, and commercial domains.  Whilst these days more focused on strategy development and programme design, his technology specialism is CRM and he has delivered many such implementations at organisations including the British Red Cross, Marie Curie Cancer Care and Royal College of Anaesthetists.  He is currently devising and delivering a technology and business transformation programme at the British Medical Association.  Whilst never far from an entity relationship diagram or digital user journey map, he is more interested in empowering non techie staff to be bold in ensuring their process and usability needs trump the sometimes narrow assumptions of the technologists. 

Webinar Title: Working backwards from the benefits – understanding what the organisation wants to achieve and planning your projects in support of it

Many projects are initiated in response to a failing platform or through one group shouting the loudest, whereas understanding and ranking true organisational value should be the starting point.
It is vital for NFP organisations to understand the value to the organisation of the digital project they are about to embark on, and to fully understand what they want to achieve from the project.
To ensure successful change is achieved you first need to create a plan for the change and identify the top objectives

In this interactive session we will be also be looking to cover the below topics:

  • Business Architecture – the often ignored but first and most important layer of an Enterprise Architecture
    Architecture in the technology sense is often viewed as an infrastructure discipline but understanding, challenging, and proposing new models for how an organisation runs itself should be the mandatory first step
  • Do your project board realise it is them who are responsible for their project’s success?
    Establishing the leadership’s responsibility and keeping them aware of their commitment
  • Why the most important person on your project is the one who says they don’t know what’s going on
    Understanding your stakeholders and identifying those who are best equipped to help you gauge the level of success

There will be Q&A opportunities on all the above topics.

Who should attend:
Senior stakeholders from Membership and charity organisations that are considering a new project or want to ensure their current project does not stall.

To register or for more information get in touch.