What's inside?
Attracting the next generation is essential for every membership organisation – but Gen Z is a completely different proposition from the generations before.
The good news is that membership organisations are well-placed to meet the needs of Generation Z.
By following these 10 steps, you can ensure you’re delivering genuine value and benefits to Gen Z that will convince them to join you in the first place – and stick around long-term, too.
In this ebook you’ll learn:
- What motivates and attracts Gen Z
- Why purpose has never been more important
- How to get the insights you need to build relevancy
- How to build a seamless omnichannel experience
- The membership models you need for the future
- Why TikTok could be the key to future success!
- And much, much, more.
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Interested in learning more about Felinesoft?
Felinesoft delivers innovative CRM and digital solutions for the not-for-profit, membership, and charity sectors. By fostering an agile culture, our unique approach ensures efficient, future-proof solutions that enable our clients to attain and exceed their most ambitious goals.