Art Fund was running with a CRM that didn’t integrate with other components of its technical stack. For example, it couldn’t communicate in real time with the audience facing digital channels. It was also not possible to evolve the CRM in the same way Art Fund could evolve the front-end digital channels provided by their own web developers.
What was needed:
Art Fund recognised that they needed to make the jump to a modern CRM capable of integration with the other elements of their technical stack and, crucially, do this with a partner capable of delivering ongoing agile CRM evolution. This all had to be achieved working closely with Art Fund’s existing web developers.
What was delivered:
Build and implementation of a brand-new CRM based on Microsoft Dynamics and Felinesoft’s Framework.
The CRM MVP was delivered in November 2018 after an 18 month project. A continuous improvement operational model commenced immediately but for most of 2019 this was taken up with fixing bugs and addressing user stories and general issues that hadn’t made the initial MVP cut.
What was the impact:
In 2020 Art Fund are starting to see the fruits of the move to the new CRM – these include:
Perhaps more fundamentally their core back end platform – the CRM – is now capable of ongoing evolution along with their audience facing digital channels. This is essential for Art Fund to progress on its digital transformation journey.